Who We Are

We’re a Telecommunication Content Marketing and Consultancy Company, providing exclusive content over mobile which is key for mobile operators to promote their brand attachment, offer exceptional customer experience, and boost revenue performance given the continuously increasing level of consumers engagement with their mobile handset.

Our Projects

We run our projects with all Mobile Operators in Egypt as  well as other ones in Africa & GCC regions. Our precise execution & management of the relevant end to end activities as well as our passion for success guarantee strong results for our projects whether on the commercial, technical, financial, or customer experience fronts.

What We Offer

Content Marketing Consultancy

We help Mobile Operators & Content Partners grow their revenue from content services by up to 10 times their usual revenue figures through:
1-Our team’s telecom background and market understanding to tweak the partner’s product in terms of value proposition and customer experience to guarantee highest possible product appeal.
2-Our advanced scientific communication platform and innovative and psychologically based copywriting techniques to achieve unprecedented customer recruitment figures in terms of campaigns response rate and service active base.
3-Our unique marketing tactics that differentiates all our launches and create a digital buzz on all digital platforms, empowering our partner’s brand and paving the way for smooth and successful launch. This is not limited to digital only, but the activation of our products on ground is always a key factor in achieving high customer engagement levels.

Telecom Consultancy

We utilize our Telecom experience tenure to maximize operator Telecom revenue, this is done by:
1-Increasing Acquisitions/Migrations of a Tariff/Promotion/Product.
2-Increasing Customer Activity Levels on a specific Tariff/Product.
Our Solid process to guarantee success:
1-Full Understanding of Telecom Operator strategy, business objective, and priorities.
2-Doing a detailed Market research and competitive landscape understanding.
3-Upgrading the customer experience to be in full alignment with the value proposition.
4-Performance Optimization for Telecom Marketing Campaigns (Campaign Management) using our advanced scientific communication platform and innovative and psychologically based copywriting techniques.

Content & Telecom Platforms

Our technology arm is a key enabler for delivering our products in light of our record-breaking commercial figures that requires high performance systems.
Our technical solutions adopt the latest features and are designed for quick and easy integration with our partners. Our solutions include:
1-Subscription Management Platform: Running all content services subscription and features.
2-Content Management System (CMS): For our Content partners to upload their content regardless of its type (text/audio/video).
3-Customer Care: For our telecom partners to manage their customers’ requests.
4-Campaign Management Platform: In charge of marketing for all our content & telecom projects.
5-Mobile Money Payment Integration Platform: Enabling content services and telecom operators to be purchased through the operator Mobile Money solutions.

Content Production & Aggregation

Through our extensive market research and understanding, we come up with innovative Mega Content Services concepts that always manage to break all records in each operator we work with and to ensure that we support our content services with premium content we heavily invest in the production of in-house content and occasionally we hire professional content production agencies assuring our customers using our products exclusive and rich content.

Ripple Partners

Ripple Founders


Khaled Zaki
CEO & Co-Founder

A decade of cross-functional with an extremely diverse exposure to different departments; Technology, Customer insight/Competitive Intelligence, and Marketing.

Led the mobile content portfolio with an outstanding achievement through establishing the mobile content strategy “#1 Platform” under which Vodafone launched Brand empowering mega content products for the first time in the Egyptian market Such as “Ahly club” and
“Amr Diab” Bundles.

Amr (1)

Amr Henna
Commercial Director & Co-Founder

7 Years of Telecom experience through which he has been working at Vodafone Egypt across different commercial departments; VAS Customer insights, Content Marketing, Mobile Advertising and Mobile Payments.

Working on VAS Customer Insights, Amr managed to spot the potential in the undermined content area back in 2013 and moved to become a key player behind tripling Vodafone Egypt Content Revenues through setting Content & Mobile Advertising Strategy, commercial & operational frameworks, building the needed technical capabilities, and launching innovative propositions.